Warp Optics Logos

Originally I was going to call my proposed site for Warp 'Warp Vision' but it is the name of their Video DVD and it seemed a little boring. Looking at the word Vision, I found some synonyms. Optics instantly stuck out at me and presented a much more interesting name. 

Below I have developed my initial sketches. The first references the logo form for Warp's shop, Bleep.com, to create some unity between the designs. The logo has been incorporated into the name.

These designs have been inspired by the idea of fibre optic cable. The circle shapes represent a cross section of the cable. To me these don't seem obvious enough to be successful as a logo.  

These overlay logo ideas are designed to represent vision but seem to look more like the Mastercard logo more than anything. Also as a rule of thumb, overlays in logos are a bad thing. If they were printed at a small scale they would just look like a mess. No good.  

This design references Newton's prism experiment, just like Pink Floyd did. The only difference (apart from the Warp logo) is that the beam is split into RGB rather than the colours that make up white light. This is a reference to the RGB colour space of computers and electronic devices my proposed website and podcast will appear on. Too close to Pink Floyd for me. 

I decided to try some bold type but find it loses legibility if it is at a small scale. It also has the ability to age very badly. I also decided to put the logo in some glasses. These look pants. I'm not sure quite what I was thinking. 

Looking to simplify the design I focussed on the idea of vision and optics eventually ending up with the eye. The fourth one down, in my opinion, is the most successful. Very close to the original Warp logo. However none of these designs sit comfortably with the word Optics, nor do I think Warp would use a design like this.  

Extremely simple now, two dots to represent the eyes. Perhaps too simple. I think the logo looks too disconnected because the dots a separate entities, a frame or something is needed. 

Dropping the two shape approach I tried adding a frame around all the elements (bottom). This helps to solidify the logo and prevent it floating in space.