A while back my photography student friend Sarah asked me if I would be interested in doing the identity and layout for her 'Debut' Graduation Exhibition at Proud Gallery, London and the accompanying book. I said yes please. I went down Bournemouth (they were at the Arts Institute) to a meeting with Sarah and the people exhibiting at the show to discuss what they were after? They didn't really give me much to go on so I thought it best to knock up some really rough and ready logo designs to get a reaction and gage what direction to take.
They really seemed to like the tear drop shape with simple serif typeface. Elegant seemed to be the buzzword.
Trying to steer clear of such a cliche geometric shape I proposed to change the logo so it looked more individual and less run of the mill:
Their reaction to the new logo was that it was now too fancy so I decided to compromise and keep the shape finding a similar but less decorative typeface to go with it. I think the new type is pretty good because it retains the traditional aspect they liked but also has delicate flourishes to set it apart. It is this typeface that will be used as a basis for the titles in the book.
