Tuesday, 30 November 2010
Mono Saturday Poster: Reverse Layout Tests
Having fixed the front of the poster I wanted to play with the reverse.
To reduce the white space on the right I moved the whole composition over to the right and made the picture frame larger. I have also reduced the type down to 10pt for the line up copy and mover the bottom dates up, leaving a white space between the line ups and the venue information.
To reflect the front I also used the same image but it doesn't work within the header blocks. I am also of the opinion that it should either be on the front or the back and not both. You'll also notice that I've rounded the corners. It gives a nice vintage polaroid appearance but jars with the points of the logo form, which are accentuated by the curved ends of the bars.
After all of this I have chosen to not round the corners off or place the front image on the reverse side. I think that the horizontal lines of the original image suit the composition of the layout. Better to keep it only on the front.
Mono Poster: Gaussian Blur
Having decided from my proofs to overlay the Mono 'dot' logo over Kelly's photography I wanted to try and blend it with the photo more harmoniously. After playing in photo shop I found that gaussian blur at 5px works really well. It gives the logo the impression that it was in the photo when it was taken. It also adds to the anologue feel.
Before Blur:
With Blur:
Mono Saturday Poster: Modifications From Proofs
From printing off my proofs I have found a few things that need addressing and changing with my designs. The first being the image for the front of the poster. When printing the proofs I printed an alternative from my development yesterday - a simple overlay of the Mono logo over Kelly's colour theory photo. Last night on screen I preferred the photos bars on its own but having got them off of the screen and printed onto paper it has become apparent that the overlaid logo works better as a poster image. I asked around the studio and peoples opinions were unanimous - the overlaid logo poster is more interesting as a poster image. The boarder on the colour bar print was also remarked as a good feature so I will combine the two into a new poster design.
Once I'd documented the proofs I decided to cut one in half to see how it worked at that format. It worked but due to the size of my images (300mm x 300mm) I can't increase the size. The problem with that is that at its current size it feels unsubstantial as a poster which defeats the point of the print.
I did however like the lack of white space on the back (again this white space looked good on screen but once printed looked unintentional).
Re-organising the two halves I found a new layout for the reverse of the poster:
Include the image from the front and move the type to the right hand side. (Imagine that there is no logo in the top left in the above picture).
Changes to make:
Use the overlaid logo on the front and add a 10mm white boarder all the way round the page.
From the proofs I found that the 11pt Hero type was patchy and badly printed. No good. I will change the typeface to a light Akisidentz Grotesk so it matches the headers on the page.
Another thing that can be quickly rectified is the size of the copy. At the moment is far too large. I can afford to drop it down by 3pt at the very least.
Reduce the amount of white space by enlarging the photo on the reverse side, moving the type to the right hand side.
Mono Saturday Poster: Printed Proofs
Here they are! The printed proofs! The colours have come our great, nice and bright on the thin poster paper. The only problem is that when you fold across a fold there is slight cracking in the ink. This is pretty unavoidable though. I can't print on anything thinner, or anything that will hold ink that well at such a low gsm.
Monday, 29 November 2010
Mono: Selected Saturday Poster Layouts (Front)
Started off keeping it simple by just adding the Mono logo and the month. I like this approach as it puts emphasis on the image.
In the pervious post you'll see that I tried blending the logo over the images in photoshop. It creates an interesting cross-hatch pattern but I think it takes away form Kelly's photography. It seems a shame to slap the logo over it.
As the reverse has white space at the top and the bottom I decided to reflect this by adding a white boarder. This will also lead the viewer to turn the poster over as the image wraps around the right hand side onto the back. Although I tried to integrate the logo by breaking it into the margin and it still seems to sit a little awkwardly on the composition.
The logo sits much better blocked out of the photo but it needs to be reduced as it's too large in the below.
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